Mariya Marinova

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I am an outgoing and energetic person with the ability to prioritize and manage multiple projects. My geeky nature has pushed me to develop a diversified set of technical skills, from graphic design and web development to digital marketing. I thrive in fast-paced environments and love working in challenging teams.

Hard Skills
  • HTML, CSS, Java Script, PHP
  • JS Frameworks
  • Adobe Illustrator, Photoshop, XD, Animator InDesign
  • Wordpress, Woocommerce, PrestaShop, Shopify, Magento
  • LongTailPro, Ahrefs, SEMrush, SpyPro, Google Analytics
  • Technical SEO & Best practices
  • PPC/PPI Campaigns Management
  • Sales Funnels
  • Microsoft Excel (VBA, If statements, VLOOKUP)
    • Soft Skills
  • Organised, empathetic, and open-minded problem-solver & team-player 😉😉
    • Experience

    Web3 MarketerMod Union

    Feb 2022 - Apr 2023

    • Developed and executed Web3 marketing strategies.
    • Maintained close communication with clients & community to understand goals and objectives.
    • Acted as a Community Liaison between the organization and the community & provided technical support for community inquiries.
    • Tested and implemented Web3 marketing techniques alongside traditional marketing approaches.
    • Set up and optimized campaigns to maximize results.
    • Employed organic marketing strategies to create authentic engagement.
    • Created and managed content for various digital channels (social media, website, blogs).
    • Analyzed and reported on marketing campaign performance.
    • Coordinated with cross-functional teams (design, development, PR) to ensure consistent branding and messaging.
    • Built and maintained relationships with industry influencers, partners, and other stakeholders.
    • Identified new marketing opportunities to expand brand reach and increase engagement.
    • Worked with budgets for marketing initiatives.
    • Helped with dApp testing and troubleshooting.


    Web Developer & Campaign ManagerFreelancer

    2015 - 2022



      Sales Manager Amazon & eBay T.S.S OUTLET LTD

      2013 - 2016

      • Updated strategies to improve customer service and brand visibility.
      • Setup PPC campaigns
      • Saved costs by negotiating vendor prices, terms of sales and service agreements
      • Interfaced with customers, determined needs, provided recommendations and up-sold services.
      • Setup, analyse and optimise PPC campaigns.
      • Created boardroom and courtroom multimedia presentations & videos


      Contact Person Miras LTD

      2013 - 2016

      • Maintained correspondence with the head offices of the foreign represented brands & companies (HEAD, REUSCH, COLMAR, ARENA, HOLMENKOL & SALICE).
      • Communicated the brands’ strategies with the local press
      • Processed orders and organised transport.
      • Interfaced with customers, determined needs, provided recommendations and up-sold services.
      • Saved costs by negotiating vendor prices, terms of sales and service agreements
    Education

    Sofia University

    2008 - 2018

    MA: Organizational Psychology & Crosscultural Management
    MA: Virtual Culture
    BA: Cultural Sciences

    Interests
    • Graphic Design & Animation
    • Strong passion and understanding of blockchain technologies, Decentralized Finances, NFTs, dApps and Web3